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24 Mar 2026


Apple rolls out the new Creator Studio

New AI-powered subscription targets content creators

Apple has launched Creator Studio, a new subscription service that brings together its professional creative software in one package. The move is part of Apple’s broader effort to grow its services business, as sales of devices such as iPhones and iPads slow in key markets.

Creator Studio will be available from January 28, 2026, through the App Store. It is priced at $12.99 a month or $129 a year, with a lower-priced plan for students and educators. The subscription is designed for video editors, musicians, designers, students and independent creators who already use Apple devices.

The new service bundles some of Apple’s most popular creative tools, including Final Cut Pro for video editing, Logic Pro for music production and Pixelmator Pro for image editing. On Mac, users will also get access to Motion, Compressor and MainStage, while iPad users will benefit from apps optimised for touch and Apple Pencil.

A major highlight of Creator Studio is the addition of artificial intelligence (AI) features. In Final Cut Pro, creators can use transcript-based search to quickly find spoken words in videos, along with visual search and automatic beat detection to match edits with music. Logic Pro introduces new AI tools that help identify chords and create sounds more easily, making music production faster for beginners and professionals alike.

Apple is also adding advanced AI tools to productivity apps such as Keynote, Pages and Numbers, and plans to roll out new features for its collaboration app Freeform later this year. Some of these premium AI features will be available only to Creator Studio subscribers.

While users can still buy Apple’s creative apps as one-time purchases, the company is encouraging subscriptions by offering exclusive tools and content through Creator Studio. The move puts Apple in closer competition with services like Adobe Creative Cloud, while strengthening its push toward recurring software revenue.

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